The Future without Cookies is Only Half-Baked
Introduction Google first announced 3rd party cookie deprecation in January 2020 for “later that year”. After much industry backlash, the deprecation date... Read More
Phasing Out Third Party Cookies: Marketers’ Next Steps
Joining Safari and Firefox, Google Chrome announced that they will finally be phasing out 3rd party cookies in 2023. This means that... Read More
All About Google’s Third-Party Cookies Replacement
Joining Safari and Firefox, Google Chrome announced earlier in 2020 that they will be phasing out third-party cookies in 2022. Google is... Read More
Silverlight + Google: Taking the Pulse of Digital in 2020
Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report was delivered virtually... Read More
R.J. Lewis’ 2020 Digital Marketing Predictions for Pharma Marketers
It’s a new year which means R.J. Lewis is back with 10 new digital marketing trends for pharmaceutical marketers. You can read... Read More
Google will officially block third-party cookies in 2 years
The time has come! Google has announced that within two years, third-party cookies will officially be blocked. Google is completely eliminating third-party... Read More
Google Algorithms Playing Mischief with Healthcare Sites?
If you are a website publisher in the healthcare industry, you may have felt some serious bumps in traffic from Google’s algorithm... Read More
The Better Ads Standard: How to Check for Violation Warnings
The Coalition for Better Ads is a consortium of ad trade groups and companies in the advertising industry. These members involve companies... Read More
Again Google? DFP’s Move to Downloaded Impressions
If I can use one statement to sum up my career in digital advertising it would simply be, “Again Google?” I’ve been... Read More
Musings on the Current State of the Digital Advertising Market in Healthcare
There has been a lot of activity of late around digital healthcare advertising, and the digital advertising market in general. Here is... Read More