Again Google? DFP’s Move to Downloaded Impressions
If I can use one statement to sum up my career in digital advertising it would simply be, “Again Google?” I’ve been... Read More
Virtual Reality: Why Every Pharma Marketer Needs this in their Toolkit – As Told by a KOL.
Dr. Irving Loh is not your average person, he is in his own words an “all-cap, bold face KOL,” and the optimal... Read More
Musings on the Current State of the Digital Advertising Market in Healthcare
There has been a lot of activity of late around digital healthcare advertising, and the digital advertising market in general. Here is... Read More
Why Healthcare Marketers Should Take Advantage of Programmatic Advertising
Right now, programmatic advertising is a huge marketing trend. According to eMarketer’s recent estimate, programmatic ad spend will hit close to $33... Read More
Website Metric Trends for Consumer and Professional Healthcare Publishers – 2015-2017
Benchmark metrics for consumer and professional healthcare publisher websites – the trends are clear: 1. Mobile is growing 2. Because mobile is... Read More
Effective Pharmaceutical Advertising: Customization is Key
Pharmaceutical advertising can be challenging, and poses unique problems to modern marketers. A good product will achieve satisfactory sales if it is... Read More
Creating a Curated Experience in Physician Advertising – RampUp2017
Marketing to physicians in the near future will be like something out of a sci-fi movie. RampUp2017 was an intense two day... Read More
Definitions for the Age of Identity Resolution
Here are some definitions that may help to navigate the waters of ad serving within the new age of identity resolution. Identity... Read More
10 Predictions for How the Healthcare Industry Will Change in 2017
R.J. Lewis, President and founder of eHealthcare Solutions, puts together his 10 predictions on the healthcare industry for 2017. See the full... Read More
Pharma Marketing Faces a New Challenge: the Value Crisis
David Melvin explains The Value Crisis in Pharma on PM360. Pharmaceutical marketers are tasked with proving the value of a product based... Read More