Pharma Advertisers: Are You Being Left Behind as HCPs Go Mobile?
Doctors and healthcare professionals historically have been slow to adapt to new technology, yet the benefits of using mobile advertising could change... Read More
Mobile Trends Holding Fast Q1 2015 – Q1 2016
In January 2016, eHealthcare Solutions published 2016 Benchmarks for U.S. Healthcare Publishers & Advertisers. The date range for the data in that... Read More
Review of the Annual Healthcare Communications Report 2016
The Annual Healthcare Communications Report 2016 by HealthLink® surveyed 760 physicians and nurse practitioners to determine their preferred method of communication from... Read More
Adopting Programmatic for Healthcare & Pharma Marketers
Programmatic media buying creates an opportunity for marketers to increase the effectiveness of their media spend by reducing much of the friction... Read More
What is Considered Duplicate Content by Google’s Panda Algorithm?
What exactly is duplicate content? Google’s algorithm, Panda, exists to keep sites with low quality content from ranking in search engines. One... Read More
Google Eliminates Right Rail PPC Ads
There has been a lot of hubbub about Google ending the right rail pay-per-click ads on their search results pages on desktop.... Read More
Google Releasing Another Penguin?
Google has several algorithms that can have a significant impact on your website traffic each time they are updated. The following algorithms... Read More
Google AMP: What it Means to Marketing in Healthcare / Pharma
Google’s lead on the new Accelerated Mobile Pages (AMP) venture is perfectly in-line with Google’s stated goal of making the internet quicker,... Read More
Is Viewability Killing the Golden Goose of Loyal Audience?
Media prices have always historically reflected a price for the “opportunity to see” an ad, not a guarantee that the ad would... Read More
Recapping AMM’s Viewability Congress – Passionate Testimony from Leaders in Medical Media
On February 4, 2016, over 80 influential leaders in medical media, including publishers, agencies, advertisers and other stakeholders, gathered for the AMM... Read More