The Moment of Next: How Native Digital Experiences Drive Physician Engagement
At this year’s virtual eyeforpharma Philadelphia, Amy Turnquist, our EVP of Digital Solutions, shared year-long data about the power of native... Read More
Webinar – Digital Engagement: How Physicians Really Behave Online
So you think you know how physicians behave online? Well, the reality may shock you. Amy Turnquist, Executive VP of Sales for... Read More
How Can Pharma Companies Build Consumer Trust in a Time of Doubt?
Despite industry-wide strides to increase transparency, overall trust in pharma is astonishingly low. According to the 2018 Edelman Trust Barometer, 49% of... Read More
Sneak Peak Into “Digital Engagement: How Physicians Really Behave Online”
It’s the holy grail of pharmaceutical marketing – getting the right message, to the right physician, at the right time. When it... Read More
How can pharma shift its strategy to make sure they are still engaging with no-see physicians?
It’s tough to be a pharma sales representative today. Demands from corporate are increasing while access to physicians is decreasing. A pharma... Read More
What new technologies/techniques offer the most promise to help marketers better engage with HCPs?
Physician level targeting, including the actionable insights that come with the delivery of physician-level data (PLD) is not new. What is new... Read More
Creating a Curated Experience in Physician Advertising – RampUp2017
Marketing to physicians in the near future will be like something out of a sci-fi movie. RampUp2017 was an intense two day... Read More
Clients are bypassing agencies to buy programmatically… and will continue to do so
A new CMO Club poll, which surveyed 600 CMOs, with 130 responding, found that nearly half of brands are planning to evaluate... Read More
Where is Pharma when it comes to programmatic media buying?
Here is a PM360 piece that we are quoted in regarding pharma’s participation in programmatic media buying. Programmatic buying allows for an... Read More
Five Tips to Help Healthcare Marketers Reach Target Audiences
In 2013, targeting is all the rage in pharma marketing. More and more pharma companies are reserving their funds for use with vendors that... Read More