R.J. Lewis’ 2020 Digital Marketing Predictions for Pharma Marketers
It’s a new year which means R.J. Lewis is back with 10 new digital marketing trends for pharmaceutical marketers. You can read... Read More
Challenges in Programmatic Advertising for Pharma
What is programmatic advertising? Programmatic ad buying is using software to purchase digital advertising. This is opposed to traditional manual ad buying... Read More
Musings on the Current State of the Digital Advertising Market in Healthcare
There has been a lot of activity of late around digital healthcare advertising, and the digital advertising market in general. Here is... Read More
Why Healthcare Marketers Should Take Advantage of Programmatic Advertising
Right now, programmatic advertising is a huge marketing trend. According to eMarketer’s recent estimate, programmatic ad spend will hit close to $33... Read More
Creating a Curated Experience in Physician Advertising – RampUp2017
Marketing to physicians in the near future will be like something out of a sci-fi movie. RampUp2017 was an intense two day... Read More
What Does Programmatic Mean for Sales Reps?
Programmatic buying is one of the most talked about topics in the world of digital marketing. Before I dive into the importance... Read More
Adopting Programmatic for Healthcare & Pharma Marketers
Programmatic media buying creates an opportunity for marketers to increase the effectiveness of their media spend by reducing much of the friction... Read More
What is header bidding?
Using header tags, or header bidding, to replace the waterfall placement of managing feed partners is a powerful way to boost remnant... Read More
The Machines are Taking Over Media Buying—and Empowering Do-It-Yourself Marketing
Read R.J.’s article on PM360: The Machines are Taking Over Media Buying—and Empowering Do-It-Yourself Marketing The fears behind pharma’s adoption of programmatic... Read More
The Machines are Taking Over
Programmatic has the Power to Benefit Pharma Advertising Programmatic buying – buying online advertising through a machine-to-machine marketplace – is changing digital... Read More