ChatGPT: Let the AI disruption begin…
There are a few times in my career that when exposed to a new technology I became giddy with excitement at the... Read More
7 Ways Big Data Creates Opportunities for Big Pharma
The use of big data in the pharmaceutical industry is crucial to the end-goal of providing better medicine faster to all patients.... Read More
Recap of EHS’s 90@90: Start Winning with Header Bidding
The latest EHS 90@90, moderated by Founder and CEO, R.J. Lewis, discussed the importance of getting started with header bidding: what it... Read More
5G is Poised to Transform Healthcare – Here’s How
The development of 5G networks is still underway and the healthcare industry is in the early stages of exploring how to take... Read More
Want to boost HCP engagement? Where are you with these 4 tech trends?
For most pharma marketers, a continuous challenge but undeniable goal is maximizing engagement among healthcare professionals (HCP). In the technology world, there... Read More
Pharma Video Trends to Expect in 2021
It’s no secret that video marketing has become a hot new trend over the last couple years, and this year, we will... Read More
Pharma Marketing: 5 Trends for 2021
The pharmaceutical industry’s digital spend is finally starting to catch up to other industries with a shift to the digital world happening... Read More
How Hospitals and Health Systems are Adapting to COVID-19
Hospitals, health systems and practices have changed rapidly within the last 6 months due to COVID-19. These changes have been applied to... Read More
3 Things Our Data Cannot Tell Us About Our Customers
The immense access to data us marketers and sales folks have these days is a blessing and a curse. Why? Well, if... Read More
The Power of Social Media on Health in 2020
Day one of eyeforpharma Philadelphia virtual opened with keynote speakers discussing how their organizations are “becoming healthcare’s solution.” One of these keynote... Read More