A view of the diabetes market from a futurist
There is much excitement and debate about potential value of disruptive new innovations such as the glucose measuring contact lens by Google.... Read More
Adopting a Multi-Channel Marketing Strategy in Pharma
With another year come and gone, the Pharmaceutical Advertising Market continues to adapt to an ever-changing digital environment at a quickening pace.... Read More
eHealthcare Solutions Introduces FocalPoint Advanced Targeting Suite
We are pleased to introduced the advanced geo-medical targeting suite of products called FocalPoint™. In essence, FocalPoint™ gives the marketer the ability... Read More
How to Convince Patients that Technology can Save Their Lives
Last year, eHealthcare Solutions acquired an e-commerce business that sells a variety of products to people who suffer from diabetes. We believe... Read More
JAN-2015 – Viewability for 2015
Your Monthly Prescription for Ad Industry Updates | January 2015 Digital Bits – Analytics, Ad Serving, Social Media Has your site recently... Read More
Trends that will effect Pharma marketing’s future
Pharma 2020: Marketing the future is a worthwhile PDF download that discusses how seven current trends are reshaping marketing in the pharmaceutical... Read More
Viewability Benchmarks for 2015
What is the number one thing you should do to move your analytics into 2015? Publishers: Make sure you are measuring viewability... Read More
Email & Social Media are the Winners!
In 2015, looks like Email and Social Media programs will benefit the most from budget increases, while Print is getting the shaft.... Read More
Pandas, Penguins and Pirates, Oh My!
Has your site recently had a big boost in organic traffic or conversely have you been left hanging out to dry with... Read More
Ad Viewability – the new online currency
Advertising viewability has been talked about for several years now, meaning was the advertisement actually seen by an end user? Was it... Read More