Benchmarks from comScore 2014
If you haven’t read this white paper by comScore, yet, I highly recommend it: 2015 US Digital Future in Focus It has... Read More
Twitter Chats – A Case Study
For the past few months, we’ve been testing out promotion of our e-commerce websites via Twitter chats. We have some metrics to... Read More
MAR-2015 – Pfizer Leads in Big Data
Your Monthly Prescription for Ad Industry Updates | March 2015 Digital Bits – Analytics, Ad Serving, Social Media The success of a... Read More
Why are Marketers having trouble measuring ROI?!
This chart and article floors me. “Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the... Read More
The Millennial Generation (aka Gen Y)
Goldman Sachs does a great interactive info graphic on the Millennial generation and how their attitudes about purchasing (vs. living in a... Read More
Display Advertising Discrepancies Part I – Trafficking Errors
This two part series will cover errors that can occur when tracking a display advertising campaign across multiple systems. The success of... Read More
Will the Apple Watch have Advertising Opportunities?
The Apple Watch is set to be released Spring 2015. It will have customizable technology and apps that people are already raving... Read More
Nano Pill being developed by Google X to detect diseases such as cancer
Google X, the radical innovation of Google designed to experiment and commercialize disruptive innovations such as the driverless car, and the contact... Read More
Pfizer a leader in use of big data to improve outcomes
Pfizer is a pharmaceutical leader in the use of big data to improve outcomes. A great guest post by Geno Germano at... Read More
EHS Signs Exclusive Agreement with AORTA Journal
A New Opportunity for Advertisers to Reach Healthcare Professionals Focused on Cardiovascular Disease EWING, NJ, January 15th, 2014 – eHealthcare Solutions (EHS)... Read More