The Real Secret to Eliminating Invalid Traffic (IVT)
If you are a publisher, no doubt you have invalid traffic on your site. The definition of invalid traffic (IVT) covers a... Read More
Again Google? DFP’s Move to Downloaded Impressions
If I can use one statement to sum up my career in digital advertising it would simply be, “Again Google?” I’ve been... Read More
Choosing a Viewability Tool for 2017
RFP season is here, putting the display advertising world in the mindset for 2017. With the new year coming up, advertisers, agencies... Read More
Just Say No – Publishers Are You Aware of MRC Accredited Vendors?
Adhering to standards and accredited vendors combats chaos in digital advertising. Therefore, it is important for publishers and advertisers to keep up... Read More
What is 100% Viewability?
The definition of viewability is when 50% of the pixels of an ad is viewable by the user for at least one... Read More
100% Viewability: Is it Really the Best Bang for Your Buck?
The advent of data-driven digital advertising has presented marketers with unprecedented opportunities to engage with their audiences in more efficient and effective... Read More
Review of “IAB’s Primer for Publishers on Improving Ad Viewability”
In March 2016, the IAB provided a primer for publishers covering the main variables of how to improve ad viewability. You will... Read More
Is Viewability Killing the Golden Goose of Loyal Audience?
Media prices have always historically reflected a price for the “opportunity to see” an ad, not a guarantee that the ad would... Read More
Recapping AMM’s Viewability Congress – Passionate Testimony from Leaders in Medical Media
On February 4, 2016, over 80 influential leaders in medical media, including publishers, agencies, advertisers and other stakeholders, gathered for the AMM... Read More
2016 Viewability Best Practices for U.S. Healthcare Publishers and Advertisers
Viewability is a metric used to determine if the ads on a website are actually being seen by visitors. An ad is... Read More