Integral Ad Science Announces Pub Expert Release
To decrease any discrepancies between numerous systems when serving ad campaigns, Integral has introduced Pub Expert. This new tool offers a precise and... Read More
6 Requirements When Relaunching a Publisher Website
The Mobile Responsive Design Whitepaper discusses the necessity of moving your site to a mobile-friendly design. Many eHS publishers are currently in... Read More
Socialize Your Patient Engagement Strategy
Pharma Guy, John Mack, recently collaborated on a pharmaceutical marketer how to text-book with Letizia Affinito called, “Socialize Your Patient Engagement Strategy”... Read More
Responsive Ad Serving In Four Steps
A Guide for Publishers Using Mobile Responsive Design With the growing number of mobile responsive sites, a solution for responsive ad serving... Read More
GAME CHANGER – Viewability Best Practices: Stay Ahead of the Curve and Preserve Your Revenue
On June 17 from 2:00-3:00 p.m. EST, eHealthcare Solutions is offering a complimentary live webinar for Publishers on viewability: GAME CHANGER –... Read More
Check Your Site’s traffic for Google’s Mobile-Friendly update
Google began the roll-out of the mobile-friendly update on April 21, 2015. According to SearchEngineLand.com, as of May 1, the roll-out is... Read More
Expert Panel on Ad Viewability – Register Today
Register Today for Webinar! Seats are filling up fast, please register now to be sure to hold your seat. Panel of experts... Read More
Benchmarks from comScore 2014
If you haven’t read this white paper by comScore, yet, I highly recommend it: 2015 US Digital Future in Focus It has... Read More
Why are Marketers having trouble measuring ROI?!
This chart and article floors me. “Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the... Read More
Display Advertising Discrepancies Part I – Trafficking Errors
This two part series will cover errors that can occur when tracking a display advertising campaign across multiple systems. The success of... Read More