AMM’s Spotlight on Analytics and Attribution
AMM (Association of Medical Media) May Educational Session May 16, 2019 New York City This session will kick-off with a presentation by... Read More
Top 4 Trends in Business Intelligence for Healthcare
Last month, I attended a Tableau conference highlighting the top 10 trends in business intelligence. Here are the four that are destined... Read More
2018 Q1 & Q2 Benchmarks for U.S. Healthcare Publishers & Advertisers
Benchmark metrics for consumer and professional healthcare publishers and advertisers. Time range for this report: January 2016 – June 2018 Notable Numbers... Read More
Is a Customer Data Platform right for your company?
According to Tom Quinn, Founder of Refined Path, there are more than 50 tech providers that claim to be Customer Data Platforms... Read More
The Real Secret to Eliminating Invalid Traffic (IVT)
If you are a publisher, no doubt you have invalid traffic on your site. The definition of invalid traffic (IVT) covers a... Read More
What is Prescriber Authentication?
In a nutshell: 1. A prescriber registers on your website, if you request their NPI Number OR first name, last name and... Read More
How do your customers get their information?
From ConferenceInsider™: eyeforpharma 2018 Session: Move beyond channel selection and gain a deeper understanding of how and where your customers gain their... Read More
Marketing Impact on Patient Metrics – HBA – The Future of Healthcare Marketing Panel Audience Q&A (Video)
From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing... Read More
Big Data in Audience Targeting – HBA – The Future of Healthcare Marketing Panel Topic 7 (Video)
From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing... Read More
Big Data in Brand Marketing – HBA – The Future of Healthcare Marketing Panel Topic 6 (Video)
From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing... Read More