The New Dynamics of Healthcare Marketing – Personalizing and Targeting
From RESULTS, Chapter 2, Digital Marketing The Conservative Mentality in Pharma Marketing is Slowly Changing The pharma industry is an example of... Read More
AMA’s Ban on DTC Advertising could Push Pharma into Custom Digital Solutions
Concerns over escalating drug prices has prompted the American Medical Association (AMA) board to vote in support of banning direct to consumer... Read More
What is header bidding?
Using header tags, or header bidding, to replace the waterfall placement of managing feed partners is a powerful way to boost remnant... Read More
Pharma Marketers Must Adapt to the New Demands of Healthcare
Pharmaguy interviews R.J. Lewis about RESULTS. Here are a few of the questions R.J. answers: What are some of the biggest trends... Read More
A Changing Marketplace
From RESULTS, Chapter 2, Digital Marketing Nobody can deny that the marketplace is in great flux. Audiences are shifting where they spend... Read More
Mobile Responsive Design – A Must Have in 2015 for Healthcare Publishers
Mobile Responsive Design Whitepaper covers all of the aspects of responsive design including usage and advertising trends for mobile, how mobile works... Read More
How bad is the ad blocker revolution?
What effect will ad blockers have on your brand exposures, or if you are a publisher on your available inventory to sell?... Read More
Now Available – Results: The Future of Pharmaceutical and Healthcare Marketing
A perfect storm of healthcare: A shift is underway in the pharmaceutical industry, from that of a one-size-fits-all to a targeted approach.... Read More
Putting Your Brand Inside of a Micro-Moment
ThinkWithGoogle, a Google showcase feature which gives creative insights and intelligence on digital marketing, has promoted a video that highlights the importance... Read More
Social Media Scheduling Shouldn’t be a Mystery – Plot Your Content
Over the last decade social media has become a major part of everyday life. The first thing most people do when they... Read More