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Pharma Marketers Must Adapt to the New Demands of Healthcare

Pharmaguy interviews R.J. Lewis about RESULTS.

Here are a few of the questions R.J. answers:

  • What are some of the biggest trends you are seeing in digital marketing today?
  • There is a shift from targeting contextually to targeting based on an audience, how is this playing out in digital marketing and where is it heading?
  • What are some examples of “data driven” targeting in online advertising?
  • What does the future hold for the newer media and platforms such as mobile and video?

Go directly to Pharma Marketing Talk or listen to the interview below:

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