The State of Social Media and Pharma Brands – June 2015
Patients, caregivers and even HCPs are turning to social media to get the answers they need about side effects and efficacy of... Read More
Social Media Strategy for Healthcare & Pharmaceutical Marketing
eHealthcare Solutions applies social media to healthcare and pharmaceutical marketing strategy in a systematic way. We have tested the major channels and... Read More
“Dark Social” Could Open a Whole New Audience for Pharma
If your brand is using the internet to leverage your digital advertising campaigns, chances are you are neglecting over two-thirds of your... Read More
Social Media & Mobile Advertising on the Rise
MarketingCharts reported 4 trends in US online advertising spending, including mobile and social media ad jumps. Although non-mobile desktops are still prominent, non-mobile... Read More
Twitter Chats – A Case Study
For the past few months, we’ve been testing out promotion of our e-commerce websites via Twitter chats. We have some metrics to... Read More
Adopting a Multi-Channel Marketing Strategy in Pharma
With another year come and gone, the Pharmaceutical Advertising Market continues to adapt to an ever-changing digital environment at a quickening pace.... Read More
Email & Social Media are the Winners!
In 2015, looks like Email and Social Media programs will benefit the most from budget increases, while Print is getting the shaft.... Read More
Interview with Craig DeLarge
I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for... Read More
Are Facebook “Likes” worth anything? What exactly are you paying for?
Most people have heard of the click farm sites where you can “buy” a huge number of likes for just a few... Read More
Facebook to target by email and phone numbers
In a bold move that will undoubtedly stir up the privacy advocates, facebook will allow customer list-matching of email addresses & phone... Read More