Benchmarks from comScore 2014
If you haven’t read this white paper by comScore, yet, I highly recommend it: 2015 US Digital Future in Focus It has... Read More
Twitter Chats – A Case Study
For the past few months, we’ve been testing out promotion of our e-commerce websites via Twitter chats. We have some metrics to... Read More
Display Advertising Discrepancies Part I – Trafficking Errors
This two part series will cover errors that can occur when tracking a display advertising campaign across multiple systems. The success of... Read More
Will the Apple Watch have Advertising Opportunities?
The Apple Watch is set to be released Spring 2015. It will have customizable technology and apps that people are already raving... Read More
The Importance of Net Neutrality to Advertisers
By now, we are probably all somewhat familiar with the term “Net Neutrality”; at the very least we’ve most likely heard the... Read More
A view of the diabetes market from a futurist
There is much excitement and debate about potential value of disruptive new innovations such as the glucose measuring contact lens by Google.... Read More
Adopting a Multi-Channel Marketing Strategy in Pharma
With another year come and gone, the Pharmaceutical Advertising Market continues to adapt to an ever-changing digital environment at a quickening pace.... Read More
eHealthcare Solutions Introduces FocalPoint Advanced Targeting Suite
We are pleased to introduced the advanced geo-medical targeting suite of products called FocalPoint™. In essence, FocalPoint™ gives the marketer the ability... Read More
How to Convince Patients that Technology can Save Their Lives
Last year, eHealthcare Solutions acquired an e-commerce business that sells a variety of products to people who suffer from diabetes. We believe... Read More
Trends that will effect Pharma marketing’s future
Pharma 2020: Marketing the future is a worthwhile PDF download that discusses how seven current trends are reshaping marketing in the pharmaceutical... Read More