Just Say No – Publishers Are You Aware of MRC Accredited Vendors?
Adhering to standards and accredited vendors combats chaos in digital advertising. Therefore, it is important for publishers and advertisers to keep up... Read More
Who Clicks on Banner Ads – infographic
This is a pretty cool infographic. Some highlights that I found interesting: 1. Ages 55+ more likely to click 2. The average... Read More
Attribution Options in Digital Marketing
For a long time, the digital marketing industry has been using last-click attribution to govern the value of transactions. What does attribution... Read More
comScore Presents Advertising Benchmarks for Q1 2016
This infographic presents and easy look at ad blocking, ad fraud, and viewability. See Benchmarks Infographic: comScore Advertising Benchmarks Q1 2016
What is 100% Viewability?
The definition of viewability is when 50% of the pixels of an ad is viewable by the user for at least one... Read More
Mobile Optimization Best Practices & Quick Fixes Copy
With over 80% of adults online using smartphones and tablets, mobile optimization is necessary for all publishers. On April 21st, Google will... Read More
Native Advertising: The Comeback Kid
Just like one piece swimsuits and white converse sneakers, native advertising is reemerging into the advertising world. For over a century, brands... Read More
Top 5 Trends in Physician & Pharma Advertising
It is well-known that pharma is slow to adopt new advertising technologies. This is tied to the slow moving process for advertising... Read More
The Super Seven Trends Shaping the Future of Digital Advertising
Mary Meeker presented her annual Internet Trends slide deck, featuring the mobile boom in marketing, at Recode’s 2016 Code Conference on June... Read More
What Does Programmatic Mean for Sales Reps?
Programmatic buying is one of the most talked about topics in the world of digital marketing. Before I dive into the importance... Read More