Display Advertising Discrepancies Part I – Trafficking Errors
This two part series will cover errors that can occur when tracking a display advertising campaign across multiple systems. The success of... Read More
Will the Apple Watch have Advertising Opportunities?
The Apple Watch is set to be released Spring 2015. It will have customizable technology and apps that people are already raving... Read More
Adopting a Multi-Channel Marketing Strategy in Pharma
With another year come and gone, the Pharmaceutical Advertising Market continues to adapt to an ever-changing digital environment at a quickening pace.... Read More
eHealthcare Solutions Introduces FocalPoint Advanced Targeting Suite
We are pleased to introduced the advanced geo-medical targeting suite of products called FocalPoint™. In essence, FocalPoint™ gives the marketer the ability... Read More
Viewability Benchmarks for 2015
What is the number one thing you should do to move your analytics into 2015? Publishers: Make sure you are measuring viewability... Read More
Ad Viewability – the new online currency
Advertising viewability has been talked about for several years now, meaning was the advertisement actually seen by an end user? Was it... Read More
Ahh.. the dreaded banner ad
A NY Times piece on the dismal history of the accidental banner ad, that went on to ruin the web. While there... Read More
Interview with Craig DeLarge
I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for... Read More
Print enjoyed a rebound for first half 2014
With a sigh of some relief, print publishers have enjoyed a rebound in the first half of 2014 after a rough 2013.... Read More
Where is Pharma when it comes to programmatic media buying?
Here is a PM360 piece that we are quoted in regarding pharma’s participation in programmatic media buying. Programmatic buying allows for an... Read More