Pharma Advertisers: Are You Being Left Behind as HCPs Go Mobile?
Doctors and healthcare professionals historically have been slow to adapt to new technology, yet the benefits of using mobile advertising could change... Read More
Mobile Trends Holding Fast Q1 2015 – Q1 2016
In January 2016, eHealthcare Solutions published 2016 Benchmarks for U.S. Healthcare Publishers & Advertisers. The date range for the data in that... Read More
Google AMP: What it Means to Marketing in Healthcare / Pharma
Google’s lead on the new Accelerated Mobile Pages (AMP) venture is perfectly in-line with Google’s stated goal of making the internet quicker,... Read More
2016 Benchmarks for U.S. Healthcare Publishers and Advertisers
With new standards, the healthcare industry needs new benchmarks Since early 2015, healthcare marketers have been grappling with new viewability standards set... Read More
Pharma Marketers Must Adapt to the New Demands of Healthcare
Pharmaguy interviews R.J. Lewis about RESULTS. Here are a few of the questions R.J. answers: What are some of the biggest trends... Read More
Mobile Responsive Design – A Must Have in 2015 for Healthcare Publishers
Mobile Responsive Design Whitepaper covers all of the aspects of responsive design including usage and advertising trends for mobile, how mobile works... Read More
How bad is the ad blocker revolution?
What effect will ad blockers have on your brand exposures, or if you are a publisher on your available inventory to sell?... Read More
Socialize Your Patient Engagement Strategy
Pharma Guy, John Mack, recently collaborated on a pharmaceutical marketer how to text-book with Letizia Affinito called, “Socialize Your Patient Engagement Strategy”... Read More
Responsive Ad Serving In Four Steps
A Guide for Publishers Using Mobile Responsive Design With the growing number of mobile responsive sites, a solution for responsive ad serving... Read More
Native Mobile Ads: Increase Your User Engagement
3 ways mobile ad strategies can go native from Mobile Marketer discusses the effectiveness of making the transition from interstitial and banner... Read More