Is Technology Disrupting the Advertising Agency Business Model?
Technological advances, most notably the Internet, have disrupted many industries in recent decades. Industries such as publishing, radio, telecommunications, travel, commerce, and... Read More
Is Viewability Killing the Golden Goose of Loyal Audience?
Media prices have always historically reflected a price for the “opportunity to see” an ad, not a guarantee that the ad would... Read More
The New Dynamics of Healthcare Marketing – Personalizing and Targeting
From RESULTS, Chapter 2, Digital Marketing The Conservative Mentality in Pharma Marketing is Slowly Changing The pharma industry is an example of... Read More
What is header bidding?
Using header tags, or header bidding, to replace the waterfall placement of managing feed partners is a powerful way to boost remnant... Read More
A Changing Marketplace
From RESULTS, Chapter 2, Digital Marketing Nobody can deny that the marketplace is in great flux. Audiences are shifting where they spend... Read More
How bad is the ad blocker revolution?
What effect will ad blockers have on your brand exposures, or if you are a publisher on your available inventory to sell?... Read More
The Machines are Taking Over
Programmatic has the Power to Benefit Pharma Advertising Programmatic buying – buying online advertising through a machine-to-machine marketplace – is changing digital... Read More
Socialize Your Patient Engagement Strategy
Pharma Guy, John Mack, recently collaborated on a pharmaceutical marketer how to text-book with Letizia Affinito called, “Socialize Your Patient Engagement Strategy”... Read More
2015 Internet Trends by Mary Meeker
Mary Meeker, formerly with Morgan Stanley, now with Kleiner Perkins, delivered a 196 slide “Internet Trends 2015” at the recent Code Conference... Read More
Big Buyer Taking Media In House… Trend or Exception?
Land Rover is taking its advertising “in-house” via an in-house agency. Is this a trend? Increasingly with technology make it really easy... Read More