Google Releasing Another Penguin?
Google has several algorithms that can have a significant impact on your website traffic each time they are updated. The following algorithms... Read More
Google AMP: What it Means to Marketing in Healthcare / Pharma
Google’s lead on the new Accelerated Mobile Pages (AMP) venture is perfectly in-line with Google’s stated goal of making the internet quicker,... Read More
FEB-2016 – Passionate Testimony on Viewability
Your Monthly Prescription for Ad Industry Updates | February 2016 Topics of the Month Recapping AMM’s Viewability Congress – Passionate Testimony from... Read More
Recapping AMM’s Viewability Congress – Passionate Testimony from Leaders in Medical Media
On February 4, 2016, over 80 influential leaders in medical media, including publishers, agencies, advertisers and other stakeholders, gathered for the AMM... Read More
2016 Viewability Best Practices for U.S. Healthcare Publishers and Advertisers
Viewability is a metric used to determine if the ads on a website are actually being seen by visitors. An ad is... Read More
Viewability Correlates to Ad Effectiveness, but Time-In-View Better Predictor of Ad Recall
Integral and Cadreon recently completed a study to determine if a “viewable” ad is an effective ad. The study concluded that in-view... Read More
Medical publishers eye new ad viewability rules
MM&M report on the Association of Medical Media AMM Viewability Congress coming up on February 4, 2016 in NYC. The group’s perspective... Read More
Make your voice heard on Feb 4 at the AMM Viewability Congress
In the coming weeks, the Association of Medical Media (AMM) will release its official guidelines with regard to the management of online... Read More
PM360 Transcript of Rountable on RESULTS: The Future of Pharmaceutical Marketing
Check out Kathleen M. Gilligan’s transcript of the PM360 roundtable on RESULTS: The Future of Pharmaceutical Marketing. Mark Weiss, Director, Multi-Channel Marketing... Read More
PM360 Roundtable Webinar
Listen to the complimentary webinar from the authors of RESULTS: The Future of Pharmaceutical and Healthcare Marketing. See the free webinar now.... Read More