Top 4 Trends in Business Intelligence for Healthcare
Last month, I attended a Tableau conference highlighting the top 10 trends in business intelligence. Here are the four that are destined... Read More
How can Blockchain technology be used in Healthcare?
What is Blockchain Technology? Blockchain is a “single, shared, tamper-evident ledger” used to record data transfer between parties.1 For instance, data can... Read More
Is a Customer Data Platform right for your company?
According to Tom Quinn, Founder of Refined Path, there are more than 50 tech providers that claim to be Customer Data Platforms... Read More
The Real Secret to Eliminating Invalid Traffic (IVT)
If you are a publisher, no doubt you have invalid traffic on your site. The definition of invalid traffic (IVT) covers a... Read More
Meeting Pharma Marketing Goals with Technology
Don Langsdorf, Director of Digital Solutions & Strategy at eHealthcare Solutions, discusses meeting pharma marketing goals with technology at Digital Pharma West.... Read More
What new technologies/techniques offer the most promise to help marketers better engage with HCPs?
Physician level targeting, including the actionable insights that come with the delivery of physician-level data (PLD) is not new. What is new... Read More
PM360 Asks the Experts Key Questions about HCP Engagement and Education
R.J. Lewis responds to PM360’s questions. Here are some of the questions: How can pharma shift its strategy to make sure they... Read More
What is Prescriber Authentication?
In a nutshell: 1. A prescriber registers on your website, if you request their NPI Number OR first name, last name and... Read More
Challenges in Programmatic Advertising for Pharma
What is programmatic advertising? Programmatic ad buying is using software to purchase digital advertising. This is opposed to traditional manual ad buying... Read More
The Better Ads Standard: How to Check for Violation Warnings
The Coalition for Better Ads is a consortium of ad trade groups and companies in the advertising industry. These members involve companies... Read More
