The Power of Social Media on Health in 2020
Day one of eyeforpharma Philadelphia virtual opened with keynote speakers discussing how their organizations are “becoming healthcare’s solution.” One of these keynote... Read More
eHealthcare Solutions 90@90: New Opportunities for Revenue
March 24, 2020, R.J. Lewis, Gail Jaeger, and Jessica Dalle all take a dive into new opportunities for revenue generation during eHealthcare... Read More
R.J. Lewis’ 2020 Digital Marketing Predictions for Pharma Marketers
It’s a new year which means R.J. Lewis is back with 10 new digital marketing trends for pharmaceutical marketers. You can read... Read More
Top 4 Trends in Business Intelligence for Healthcare
Last month, I attended a Tableau conference highlighting the top 10 trends in business intelligence. Here are the four that are destined... Read More
How can Blockchain technology be used in Healthcare?
What is Blockchain Technology? Blockchain is a “single, shared, tamper-evident ledger” used to record data transfer between parties.1 For instance, data can... Read More
Is a Customer Data Platform right for your company?
According to Tom Quinn, Founder of Refined Path, there are more than 50 tech providers that claim to be Customer Data Platforms... Read More
The Real Secret to Eliminating Invalid Traffic (IVT)
If you are a publisher, no doubt you have invalid traffic on your site. The definition of invalid traffic (IVT) covers a... Read More
Meeting Pharma Marketing Goals with Technology
Don Langsdorf, Director of Digital Solutions & Strategy at eHealthcare Solutions, discusses meeting pharma marketing goals with technology at Digital Pharma West.... Read More
What new technologies/techniques offer the most promise to help marketers better engage with HCPs?
Physician level targeting, including the actionable insights that come with the delivery of physician-level data (PLD) is not new. What is new... Read More
PM360 Asks the Experts Key Questions about HCP Engagement and Education
R.J. Lewis responds to PM360’s questions. Here are some of the questions: How can pharma shift its strategy to make sure they... Read More
