The Publishing Industry: The Soar of Innovation During COVID-19

As the COVID-19 pandemic swept the nation in early 2020, traffic to publishing sites flourished as consumers spent much of their time consuming COVID-related content on digital sites.

On the flip side, ad revenue generated from publisher sites experienced a significant decline as budgets tightened, the economy declined, and many news publishers backlisted COVID-19-related content in an attempt to preserve brand safety.

The factors listed above are contributing to innovation among digital publishers who wish to make up for ad revenue loss over the last year and capitalize on the increase in website traffic.

Click here to review 3 areas where innovation has soared among the publishing industry.