The Future without Cookies is Only Half-Baked
Introduction Google first announced 3rd party cookie deprecation in January 2020 for “later that year”. After much industry backlash, the deprecation date... Read More
5 Considerations for Data Protection in the Pharma Industry
There are enormous amounts of data in the pharmaceutical sector, which makes this industry one of the most important for high-quality data... Read More
All About Google’s Third-Party Cookies Replacement
Joining Safari and Firefox, Google Chrome announced earlier in 2020 that they will be phasing out third-party cookies in 2022. Google is... Read More
Privacy Advocates Ask FTC To Condemn New Tracking Methods 08/24/2011
Why can’t we all just get along? Privacy remains a hot button, particularly with behavioral targeting, and specifically with the “hidden” or... Read More
FTC to Serve Google With Subpoenas in Broad Antitrust Probe – WSJ.com
Even success can be painful. Disruptive companies force us to get out of our comfort zone and often in the process of... Read More
NAI Wants More Disclosure About Targeted Health Ads 02/18/2011
Online privacy in healthcare is a sensitive subject. The privacy debate heats up again with the NAI requesting disclosure by publishers of... Read More
Will advertising exchanges kill ad networks?
Since the advent of “Ad Exchanges”, industry speculators have been predicting, as the article does below, that ad exchanges would eliminate the... Read More
Data-driven Ad Exchanges: The future or the industries undoing due to privacy concerns?
Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising. ... Read More
IAB Taking the Lead on Educating Consumers about Online Ad Targeting Methods & Privacy Opt-outs
Kudos to the IAB for taking the lead on educating consumers on online advertising targeting practices and corralling the industry into self-regulation... Read More
Google Buys Doubleclick
Well, even before the dust settled on the $1.65 billion dollar YouTube deal, Google goes and plunks down nearly twice as much... Read More