Even success can be painful. Disruptive companies force us to get out of our comfort zone and often in the process of doing so, lead us to consider broad new societal issues (such as weighing the value of free information in exchange for some intrusions on privacy). When these companies are embraced on one hand, and thus propelled to success, they are often chided on another. The old adage of “you can’t please all the people all the time” is alive and well when it comes to the online privacy debate, and when it comes to companies who achieve dominate (monopolist like) market share in a given industry. When companies reach a certain threshold, it is almost inevitable that they will draw the scrutiny of the FTC or other regulatory bodies.