J&J Leads the Way
Pharma is often criticized for being laggards with respect to new media. In this case study, Ron Ploof documents the history of... Read More
Pharma Does It’s Part Toward Obama’s Health Plan
PhrMA among the early industry groups to step up an support healthcare reform. Often criticized for blocking healthcare reform, pharma is an... Read More
Kudos To Pfizer
Pfizer made a bold move to give away free drugs for up to a year if you lost your job. What a... Read More
73% Of Physicians say Pharma ePromotion is Equal or Superior to Traditional Face-To-Face
According to a recent study by SDI, with a summary published in MM&M communication with physician’s and their preferences on how and... Read More
Manhattan Research Presentation From DTC National
Is the Internet replacing the doctor as the most trusted source of healthcare information? According to Manhattan Research there is a “shifting... Read More
Pharma Online Spending Still Dissapointing
The latest 2008 “Year in Review” IAB Internet Advertising Revenue Report by PricewaterhouseCoopers, provides another dismal look at pharma’s lack of embracing... Read More
FDA Comes Down On Pharma Ads On Google
Maybe tiny text ads aren’t all they’re cracked up to be when it comes to the highly regulated industry of pharmaceutical manufacturers.... Read More
Branded Pharma Websites Are Most Effective Form of Online Marketing
Who says branding is dead… Pharma’s ROI for online efforts is highest in getting a patient to a branded pharma web-site. Adherence... Read More
FDA perspective on pharma use of Web 2.0 and social media – “It’s not the medium, it’s the message”
The FDA talking on audio (podcast) giving their views on pharma involvement with social media. “It’s not the medium, it’s the message…Pharma... Read More
Measure Twice, Cut Your Budget Only Once
The old carpenter’s saying “measure twice, cut once” is timeless for it’s simplicity and accuracy (no pun intended). But what if you... Read More