Pfizer made a bold move to give away free drugs for up to a year if you lost your job. What a great move. I hope others will follow Pfizer’s lead. This is exactly the kind of goodwill that can create a real positive turn around for pharma’s image with consumers. It’s amazing how “doing the right thing” works every time. The positive brand value that Pfizer and it’s basket of brands gets from this, will pay dividends for years to come. Kudos Pfizer!