FDA Hearings on Social Media
Kudos to Eli Lilly, Sanofi-Aventis, J&J and Pfizer for stepping up to the plate and actively participating in the upcoming FDA hearings... Read More
The Year the Media Died
Warning to our traditional publishing partners and friends: This video may be depressing. First saw this at the 247RealMedia Digital Summit:
7 steps to introduce social media
Like a replay of convincing “upper management” to buy into the Internet, the rank and file are struggling every day to convince... Read More
Digital Pharma conference
The Digital Pharma conference was probably more aptly named “Twitterfest”. If there is any rationalization to the billion dollar valuation that Twitter... Read More
The Pace of Change
I’ve been thinking a lot about the pace of change and the impact that is having on both business and the human... Read More
Is the banner ad “click” dead?
A new study by Comscore cites that only 8% of Internet users make up 85% of all banner ad click-thrus. Furthermore, half... Read More
Adotas Readers Shrug at Google’s Doubleclick Ad Exchange
Google has launched a LOT of different services and applications over time. 99% of their business still remains their core search and... Read More
Online Advertising Spend Down in 1st Half of 2009
The great recession has impacted all industries and advertising is no exception. Even the spectacular growth of online advertising has hit a... Read More
Integrated ad units may impact branding more than ad size
A new Dynamic Logic study indicates that brand impact from online advertising may be less depending on ad size and more dependent... Read More
J&J Leads the Way
Pharma is often criticized for being laggards with respect to new media. In this case study, Ron Ploof documents the history of... Read More