The Publishing Industry: The Soar of Innovation During COVID-19
As the COVID-19 pandemic swept the nation in early 2020, traffic to publishing sites flourished as consumers spent much of their time... Read More
The Current State of Digital Display in Pharma
Looking back over 20 years of digital advertising, display ads are remarkably the same. Ad sizes are relatively the same, and we... Read More
Educating Publishers and Blogs for Improved Content – HBA – The Future of Healthcare Marketing Panel Audience Q&A (Video)
From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing... Read More
Publishers, Have You Been Hacked?
Why do Hackers Hack? Gone are the days when hackers were 15 year-old kids hacking into government sites from their parents’ basement... Read More
Musings on the Current State of the Digital Advertising Market in Healthcare
There has been a lot of activity of late around digital healthcare advertising, and the digital advertising market in general. Here is... Read More
Is Technology Disrupting the Advertising Agency Business Model?
Technological advances, most notably the Internet, have disrupted many industries in recent decades. Industries such as publishing, radio, telecommunications, travel, commerce, and... Read More
10 Predictions for How the Healthcare Industry Will Change in 2017
R.J. Lewis, President and founder of eHealthcare Solutions, puts together his 10 predictions on the healthcare industry for 2017. See the full... Read More
Review of “IAB’s Primer for Publishers on Improving Ad Viewability”
In March 2016, the IAB provided a primer for publishers covering the main variables of how to improve ad viewability. You will... Read More
Recapping AMM’s Viewability Congress – Passionate Testimony from Leaders in Medical Media
On February 4, 2016, over 80 influential leaders in medical media, including publishers, agencies, advertisers and other stakeholders, gathered for the AMM... Read More