2016 Viewability Best Practices for U.S. Healthcare Publishers and Advertisers
Viewability is a metric used to determine if the ads on a website are actually being seen by visitors. An ad is... Read More
Viewability Correlates to Ad Effectiveness, but Time-In-View Better Predictor of Ad Recall
Integral and Cadreon recently completed a study to determine if a “viewable” ad is an effective ad. The study concluded that in-view... Read More
Medical publishers eye new ad viewability rules
MM&M report on the Association of Medical Media AMM Viewability Congress coming up on February 4, 2016 in NYC. The group’s perspective... Read More
Make your voice heard on Feb 4 at the AMM Viewability Congress
In the coming weeks, the Association of Medical Media (AMM) will release its official guidelines with regard to the management of online... Read More
PM360 Transcript of Rountable on RESULTS: The Future of Pharmaceutical Marketing
Check out Kathleen M. Gilligan’s transcript of the PM360 roundtable on RESULTS: The Future of Pharmaceutical Marketing. Mark Weiss, Director, Multi-Channel Marketing... Read More
PM360 Roundtable Webinar
Listen to the complimentary webinar from the authors of RESULTS: The Future of Pharmaceutical and Healthcare Marketing. See the free webinar now.... Read More
JAN-2016 – 2016 Benchmarks for U.S. Healthcare Industry
Your Monthly Prescription for Ad Industry Updates | January 2016 Topics of the Month PM360 Roundtable Webinar Listen to the complimentary webinar... Read More
2016 Benchmarks for U.S. Healthcare Publishers and Advertisers
With new standards, the healthcare industry needs new benchmarks Since early 2015, healthcare marketers have been grappling with new viewability standards set... Read More
Pfizer and Allergan Merger: What It Means For Ad Agencies
Pfizer, the seventh largest pharmaceutical advertiser in the United States, announced they will be acquiring Allergan by the end of 2016. This... Read More
PM360 features eHS ConferenceInsider as a top innovative product of 2015
PM360 top innovative products of 2015 are out and eHealthcare Solutions’ ConferenceInsider makes the cut. eHealthcare Solutions (EHS) ConferenceInsider is a comprehensive,... Read More