Why Healthcare Marketers Should Take Advantage of Programmatic Advertising
Right now, programmatic advertising is a huge marketing trend. According to eMarketer’s recent estimate, programmatic ad spend will hit close to $33... Read More
Website Metric Trends for Consumer and Professional Healthcare Publishers – 2015-2017
Benchmark metrics for consumer and professional healthcare publisher websites – the trends are clear: 1. Mobile is growing 2. Because mobile is... Read More
TrendMD Native Advertising
This whitepaper discusses the three main features of native advertising: 1. Flows within the feed or main content area of the website.... Read More
4 Benefits of a Student Internship Program
Student internships can be of great benefit not only to interns, but to businesses as well. With their new and exciting perspectives... Read More
Examining Physician Use of Social Media in 2017
Today, the majority of physicians are using the Internet and social media to explore pertinent information that is of great benefit to... Read More
Is Technology Disrupting the Advertising Agency Business Model?
Technological advances, most notably the Internet, have disrupted many industries in recent decades. Industries such as publishing, radio, telecommunications, travel, commerce, and... Read More
APR-2017 eyeforpharma 2017: Would your customers and patients consider you a trusted partner?
Your Monthly Prescription for Ad Industry Updates | April 2017 Topics of the Month Effective Pharmaceutical Advertising: Customization is Key By Samuel... Read More
Effective Pharmaceutical Advertising: Customization is Key
Pharmaceutical advertising can be challenging, and poses unique problems to modern marketers. A good product will achieve satisfactory sales if it is... Read More
Self-Serve Analytics – Making business more collaborative
According to Ralph Tkatchuk of Dataconomy, “Data-driven businesses are five times more likely to make faster decisions than their market peers, and... Read More
MAR-2017 Creating a Curated Experience in Physician Advertising
Your Monthly Prescription for Ad Industry Updates | March 2017 Topic of the Month Definitions for the Age of Identity Resolution Identity... Read More