FDA Regulation Evolution Overview
In the last 10 years, the U.S. Food and Drug Administration (FDA) has undergone several significant changes to its regulations, driven by... Read More
Socialize Your Patient Engagement Strategy
Pharma Guy, John Mack, recently collaborated on a pharmaceutical marketer how to text-book with Letizia Affinito called, “Socialize Your Patient Engagement Strategy”... Read More
Why are Marketers having trouble measuring ROI?!
This chart and article floors me. “Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the... Read More
Interview with Craig DeLarge
I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for... Read More
Congress considering changes to the tax policy that will effect advertising spends
. According to the IAB, the proposed tax legislation that will be coming to the floor for review will move advertising, as... Read More
Agency Experts Discuss ROI at 2013 EHS Publisher Summit
“All media buys should start with the ROI discussion,” began Kelvin Green, Manager, Acquisition & Optimization for Cadient during his panel appearance,... Read More
Ad Effectiveness: Above-the-Fold, Repetition Clicks With Users 07/25/2011
Study reveals what we already know and see everyday, but it helps to be reminded again from time to time… MediaPost Publications... Read More
Guarenteed ROI for print buyers 07/25/2011
Meredith announces “Meredith Engagement Dividend”, and ROI-guarantee on print spend for large national advertisers. Interesting move by a print-centric company to compete... Read More
Roche Experience with Glucose Buddy App
Glucose Buddy is the # 1 iPhone App for Diabetes. e-Healthcare Solutions is proud to represent this mobile offering. Below is a... Read More