Guarenteed ROI for print buyers 07/25/2011

Meredith announces “Meredith Engagement Dividend”, and ROI-guarantee on print spend for large national advertisers.  Interesting move by a print-centric company to compete with the effective returns of digital.  Kudos to Meredith for standing  behind the value of their media and it’s impact on sales.

MediaPost Publications Meredith Teams With Nielsen To Guarantee Sales To Magazine Advertisers 07/25/2011.