Viewability Benchmarks for 2015
What is the number one thing you should do to move your analytics into 2015? Publishers: Make sure you are measuring viewability... Read More
Ad Viewability – the new online currency
Advertising viewability has been talked about for several years now, meaning was the advertisement actually seen by an end user? Was it... Read More
Interview with Craig DeLarge
I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for... Read More
Premium Publishers are not immune to Ad Bot traffic
Ad Bot traffic and fradulent impressions on the web are not just impacting the long-tail sites or MFA (made for AdSense) sites.... Read More
Congress considering changes to the tax policy that will effect advertising spends
. According to the IAB, the proposed tax legislation that will be coming to the floor for review will move advertising, as... Read More
Should Ad Networks Push their Publishers to be Accountable for Viewability?
Interesting article that I’m sure will cause some discussion. The reality is that as tools evolve that measure viewability (is the ad... Read More
Know your analytics or suffer the consequences
Great little fun video on knowing your analytics
R.J. Lewis Talks Challenges in Online Ad Ops and Billing
R.J. during Ad Week at the Ad Monster’s Ad Ops conference, giving a talk on the challenges that 3rd party discrepancies cause... Read More
Scrambling to Replace the “Cookie” as Do Not Track Falls Apart
Mark Glaser writes a good update on the status of the race for the new cookie (Google, Microsoft, Amazon and lots of... Read More
Pharma Needs Viewable Ads
As Pharma marketing budgets are more scrutinized each day, the importance of viewable ads increases exponentially. Pharma, like any industry, must minimize... Read More