Pharma Needs Viewable Ads

As Pharma marketing budgets are more scrutinized each day, the importance of viewable ads increases exponentially. Pharma, like any industry, must minimize waste in its investments. The strongest publisher partners for Pharma are those who offer viewable ad placements and high time-of-engagement on their sites.

If you’d like more details from the report or to discuss implications for the healthcare publishing industry, let us know. We’re always here to help.