100% Viewability: Is it Really the Best Bang for Your Buck?
The advent of data-driven digital advertising has presented marketers with unprecedented opportunities to engage with their audiences in more efficient and effective... Read More
Review of “IAB’s Primer for Publishers on Improving Ad Viewability”
In March 2016, the IAB provided a primer for publishers covering the main variables of how to improve ad viewability. You will... Read More
Is Viewability Killing the Golden Goose of Loyal Audience?
Media prices have always historically reflected a price for the “opportunity to see” an ad, not a guarantee that the ad would... Read More
Recapping AMM’s Viewability Congress – Passionate Testimony from Leaders in Medical Media
On February 4, 2016, over 80 influential leaders in medical media, including publishers, agencies, advertisers and other stakeholders, gathered for the AMM... Read More
2016 Viewability Best Practices for U.S. Healthcare Publishers and Advertisers
Viewability is a metric used to determine if the ads on a website are actually being seen by visitors. An ad is... Read More
Viewability Correlates to Ad Effectiveness, but Time-In-View Better Predictor of Ad Recall
Integral and Cadreon recently completed a study to determine if a “viewable” ad is an effective ad. The study concluded that in-view... Read More
Medical publishers eye new ad viewability rules
MM&M report on the Association of Medical Media AMM Viewability Congress coming up on February 4, 2016 in NYC. The group’s perspective... Read More
Make your voice heard on Feb 4 at the AMM Viewability Congress
In the coming weeks, the Association of Medical Media (AMM) will release its official guidelines with regard to the management of online... Read More
2016 Benchmarks for U.S. Healthcare Publishers and Advertisers
With new standards, the healthcare industry needs new benchmarks Since early 2015, healthcare marketers have been grappling with new viewability standards set... Read More
Pharma Marketers Must Adapt to the New Demands of Healthcare
Pharmaguy interviews R.J. Lewis about RESULTS. Here are a few of the questions R.J. answers: What are some of the biggest trends... Read More