Advertising Companies are about to “level-up” with Pokémon Go
Just like Facebook, Groupon, and Uber, Pokémon Go has become an overnight success. This mobile gaming app provides users with nostalgia, adventure,... Read More
Top 5 Trends in Physician & Pharma Advertising
It is well-known that pharma is slow to adopt new advertising technologies. This is tied to the slow moving process for advertising... Read More
The Super Seven Trends Shaping the Future of Digital Advertising
Mary Meeker presented her annual Internet Trends slide deck, featuring the mobile boom in marketing, at Recode’s 2016 Code Conference on June... Read More
New IMS Report Reveals Global Cancer Drug Spending to Exceed $150 Billion by 2020
Cancer is one of the most prevalent diseases worldwide and its high fatality rates continue to be disconcerting for all friends and... Read More
Adopting Programmatic for Healthcare & Pharma Marketers
Programmatic media buying creates an opportunity for marketers to increase the effectiveness of their media spend by reducing much of the friction... Read More
Review of “IAB’s Primer for Publishers on Improving Ad Viewability”
In March 2016, the IAB provided a primer for publishers covering the main variables of how to improve ad viewability. You will... Read More
Is Viewability Killing the Golden Goose of Loyal Audience?
Media prices have always historically reflected a price for the “opportunity to see” an ad, not a guarantee that the ad would... Read More
PM360 Transcript of Rountable on RESULTS: The Future of Pharmaceutical Marketing
Check out Kathleen M. Gilligan’s transcript of the PM360 roundtable on RESULTS: The Future of Pharmaceutical Marketing. Mark Weiss, Director, Multi-Channel Marketing... Read More
PM360 Roundtable Webinar
Listen to the complimentary webinar from the authors of RESULTS: The Future of Pharmaceutical and Healthcare Marketing. See the free webinar now.... Read More
2016 Benchmarks for U.S. Healthcare Publishers and Advertisers
With new standards, the healthcare industry needs new benchmarks Since early 2015, healthcare marketers have been grappling with new viewability standards set... Read More