IAB Taking the Lead on Educating Consumers about Online Ad Targeting Methods & Privacy Opt-outs
Kudos to the IAB for taking the lead on educating consumers on online advertising targeting practices and corralling the industry into self-regulation... Read More
Will Twitter Last?
The latest data suggests traffic to Twitter is on the decline. I think measuring the site, misses the point and I think... Read More
Business Week Botches the FDA Interent Hearing Coverage
When the Twittersphere goes nuts (thank Fabio) on an issue, I guess big media stands up and finally notices. As the jobs... Read More
Thoughts on Pricing and the Muture of media
Based on the IAB Ad Ops summit yesterday, as well as some other recent conferences, there are many prognosticators saying that online... Read More
Razorfish Presentation on Social Media
Here’s an interesting Razorfish Presentation by Garrick Schmitt, Group VP of Experience Planning (a title that screams “new way of thinking”). Very... Read More
#2 Strikes Back
In a disruptive account change, Drugs.com the largest site on the Internet for drug information has switched its consumer online advertising representation... Read More
FDA Hearings on Social Media
Kudos to Eli Lilly, Sanofi-Aventis, J&J and Pfizer for stepping up to the plate and actively participating in the upcoming FDA hearings... Read More
The Year the Media Died
Warning to our traditional publishing partners and friends: This video may be depressing. First saw this at the 247RealMedia Digital Summit:
7 steps to introduce social media
Like a replay of convincing “upper management” to buy into the Internet, the rank and file are struggling every day to convince... Read More
Is the banner ad “click” dead?
A new study by Comscore cites that only 8% of Internet users make up 85% of all banner ad click-thrus. Furthermore, half... Read More