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#2 Strikes Back

In a disruptive account change, the largest site on the Internet for drug information has switched its consumer online advertising representation firm from Waterfront Media to WebMD. By my math, with this announcement the former #1 healthcare network of owned and operated sites (WebMD), reclaims the #1 spot from Waterfront. WebMD’s gain in unique users resulting from this deal is Waterfront’s loss.

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