P&G Advertising Spending down 17.8% in Q1 2009
One of the world’s largest advertisers has cut spending dramatically during Q1 2009, compared with the same quarter a year ago. According... Read More
U.S. Advertising takes a hit in Q1 ’09
U.S. Advertising, according to Nielsen, took a 12% hit in Q1 2009 vs. Q1 2008. In dollar terms, this equates to a... Read More
Google & Other Hybrids Feeding The Mothership
As I have predicted for years, the “flawed” business model of the Hybrid Ad Networks (the networks that own & operate their... Read More
Twitter for Tracking Autism
As Twitter struggles to find a business model, parents with autistic children are beginning to use it for tracking the timing and... Read More
Electronic Medical Records time has come
When Jeff Bezos chose to aggregate the world of books because it was a highly fragmented paper-based industry filled with mom and... Read More
73% Of Physicians say Pharma ePromotion is Equal or Superior to Traditional Face-To-Face
According to a recent study by SDI, with a summary published in MM&M communication with physician’s and their preferences on how and... Read More
Box Units Are High Performing Ad Unit
While this has been known for some time from a performance standpoint, here’s a study (not sure of the depth or details,... Read More
Pharma Online Spending Still Dissapointing
The latest 2008 “Year in Review” IAB Internet Advertising Revenue Report by PricewaterhouseCoopers, provides another dismal look at pharma’s lack of embracing... Read More