U.S. Healthcare Consumers Still Respond to Marketing Emails at a Respectable Rate
A recent study by email marketing services provider Yesmail Interactive revealed that the healthcare industry enjoys the best activity from email read on desktops.... Read More
More on Physician Use of Smartphones and Tablets
Data from the Wolters Kluwer Health “2013 Physician Outlook Survey” further reinforces the popularity of smartphones and tablets in physician practices. Healthcare... Read More
NPs and PAs are Big Targeting Opportunity
Questions: Who knows what NPs and PAs are doing online? Which publishers offer access to these audiences of growing importance? Who offers... Read More
Pharma Marketing Budgets 2013
This year’s marketing budgets in the U.S. Healthcare Market are for the most part weathering the slow economy storm. No more than... Read More
Are You Mobile-Ready?
Publishers delivering information to healthcare professional audiences need to make their content accessible on mobile phones and tablets yesterday. Handheld digital devices... Read More
Pharma increases digital spend to HCPs from 17%-33% of budget…expected to hit 40% in 2014
Compas released a whitepaper covered in MM&M on its clients’ digital ad spend and the shifting of dollars from print to digital.... Read More
Browsers & Industry standards bearer IAB at war over the future of cookies
The debate over the future of 3rd party cookies is heating up as Randy Rothenberg of IAB fires harsh words at Mozilla... Read More
What comScore Data Says About HCPs Online
“Physicians work hard to play hard,” revealed David Shronk, VP Health Vertical, comScore at the 2013 EHS Publisher Summit held in NYC... Read More
Hello, Digital Publishers: What We Heard From Health Advertisers Was Loud and Clear
Provide marketers with authenticated prescriber audience reach across multi-channel platforms and you will play a prominent role in marketing budgets in the... Read More
Five Tips to Help Healthcare Marketers Reach Target Audiences
In 2013, targeting is all the rage in pharma marketing. More and more pharma companies are reserving their funds for use with vendors that... Read More