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Pharma increases digital spend to HCPs from 17%-33% of budget…expected to hit 40% in 2014

Compas released a whitepaper covered in MM&M on its clients’ digital ad spend and the shifting of dollars from print to digital.

At EHS, we’ve been predicting for a long time the not-so-hard-to-predict notion that pharma would “catch up” to other industries and shift more of its spending from offline efforts to more measurable digital efforts. This data confirms that the great shift is both here and accelerating.

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