Pharma Marketing Budgets 2013

This year’s marketing budgets in the U.S. Healthcare Market are for the most part weathering the slow economy storm. No more than one-quarter of companies in this industry report a reduction in marketing budget for 2013.

Marketing to healthcare professionals still gets the majority of marketing budget.

Allocation by audience is predominantly remaining constant.

The HCP budget allocation continues to show trending toward digital executions.

And if industry projections hold true, OTC & DTC efforts are also more heavily weighted in digital.

If you’d like more details to discuss implications for the healthcare publishing industry, let us know. We’re always here to help.