Social Media Scheduling Shouldn’t be a Mystery – Plot Your Content
Over the last decade social media has become a major part of everyday life. The first thing most people do when they... Read More
Paid Search: Google is Changing the Way Black Box Pharma Brands can Advertise
Google is changing the rules for advertising in Google’s paid search platform (Google Adwords) for black box pharmaceutical brands. This change affects... Read More
The Best Social Media Channels for Healthcare and Pharmaceutical Marketers
Marketers in the healthcare and pharma space have been hesitant to take advantage of the contemporary and mammoth industry of social media.... Read More
The State of Social Media and Pharma Brands – June 2015
Patients, caregivers and even HCPs are turning to social media to get the answers they need about side effects and efficacy of... Read More
Social Media Strategy for Healthcare & Pharmaceutical Marketing
eHealthcare Solutions applies social media to healthcare and pharmaceutical marketing strategy in a systematic way. We have tested the major channels and... Read More
“Dark Social” Could Open a Whole New Audience for Pharma
If your brand is using the internet to leverage your digital advertising campaigns, chances are you are neglecting over two-thirds of your... Read More
Social Media & Mobile Advertising on the Rise
MarketingCharts reported 4 trends in US online advertising spending, including mobile and social media ad jumps. Although non-mobile desktops are still prominent, non-mobile... Read More
Check Your Site’s traffic for Google’s Mobile-Friendly update
Google began the roll-out of the mobile-friendly update on April 21, 2015. According to SearchEngineLand.com, as of May 1, the roll-out is... Read More
Where Will Your Site Stand After Google’s “Mobile Friendly” Algorithm Update?
Google has announced that on Tuesday, April 21, 2015, it will be bringing a major change to its search engine algorithm. This... Read More
Big Buyer Taking Media In House… Trend or Exception?
Land Rover is taking its advertising “in-house” via an in-house agency. Is this a trend? Increasingly with technology make it really easy... Read More