The Future of Pharmaceutical Marketing: Embracing Omnichannel and the Next Best Action Approach
In the pharmaceutical industry, marketing has always been a complex and challenging task. With the rise of digital channels, it has become... Read More
Why Pharma Marketers Need to Leverage Programmatic Advertising for Maximum ROI on Campaigns
Throughout the years, trends in marketing have shifted significantly, and the same is true for pharmaceutical marketers. As digital trends become more... Read More
Unlocking the Benefits of Video for Pharma Marketers: An Effective Way to Engage HCPs and Enhance Customer Journeys
The COVID-19 pandemic has had a significant impact on the healthcare industry, disrupting traditional methods of delivering care and creating new challenges... Read More
Why You Should Adopt Programmatic Advertising
To put it simply, programmatic advertising uses artificial intelligence and machine learning to buy advertising in real-time without going through the hassle... Read More
What’s New In Native Advertising? A Guide for 2022 and Beyond
Online users are constantly exposed to ads, especially since the beginning of the COVID-19 pandemic. Since traditional advertising can be intrusive and... Read More
KOL and Patient Stories One-Pager
Engage your HCP and/or patient audience in an educational, authentic, and compliant way with our Key Opinion Leader (KOL) and Patient Stories... Read More
Partner’s Connections One-Pager
Want to engage your professional and/or consumer audience alongside a prestigious medical publisher? Our Partner’s Connections might be right for you. Learn all... Read More
Awareness Monthly One-Pager
Download the Awareness Monthly One-Pager to learn more. This solution provides a 100% SOV exclusive engagement opportunity for you to deliver your... Read More
Recap of EHS’s 90@90: Start Winning with Header Bidding
The latest EHS 90@90, moderated by Founder and CEO, R.J. Lewis, discussed the importance of getting started with header bidding: what it... Read More
6 Advantages of Using Video on Your Site
As each year passes, we continue to witness video advertising reach new heights. According to eMarketer, there is projected to be 255.6 million... Read More