Box Units Are High Performing Ad Unit
While this has been known for some time from a performance standpoint, here’s a study (not sure of the depth or details,... Read More
Pharma Online Spending Still Dissapointing
The latest 2008 “Year in Review” IAB Internet Advertising Revenue Report by PricewaterhouseCoopers, provides another dismal look at pharma’s lack of embracing... Read More
FDA Comes Down On Pharma Ads On Google
Maybe tiny text ads aren’t all they’re cracked up to be when it comes to the highly regulated industry of pharmaceutical manufacturers.... Read More
Branded Pharma Websites Are Most Effective Form of Online Marketing
Who says branding is dead… Pharma’s ROI for online efforts is highest in getting a patient to a branded pharma web-site. Adherence... Read More
Online Ad Spending Up Just Over 10% in 2008
According to the IAB, Online advertising’s pace of growth has begun to slow. This doesn’t sit right with me… it’s far too... Read More
Advertisers Less Optimistic About Online?
According to this study, yes…. What do you think?
Ad Networks: Their Time is Here
I recently saw a colleague from a large network at a conference. She had a big smile on her face when she... Read More
Responsible Advertising
A recent Online Spin article, “The Primary Problem With Online Display Is Audience Value” by Cory Treffiletti got me thinking about “responsibility”.... Read More
The Conflicts Continue
I often write about the conflict of interest that is evolving into the media landscape between both hybrid ad networks, as well... Read More
Integrating the Behavioral Profile Into Media
I’m a big believer that we’ll all eventually be wearing our hearts on our sleeve (or at least in a targetable advertising... Read More