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Integrating the Behavioral Profile Into Media

I’m a big believer that we’ll all eventually be wearing our hearts on our sleeve (or at least in a targetable advertising cookie). Why? Because it will be in our best interest to allow everyone from marketers to new connections to “communicate more effectively” with us, based on who we are… so we’ll volunteer it. Here’s an interesting site that is at least taking the first steps towards networking one’s personality assessment… where this can go in the long-term is a fascinating intellectual exercise (but than again, according to this I’m an intellectual – so you may or may not find it so fascinating).

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