The Conflicts Continue
I often write about the conflict of interest that is evolving into the media landscape between both hybrid ad networks, as well as the blending of agency and publisher reponsibilities (ie. Microsoft buying aQuantive, and WPP buying 247RealMedia). On his blog today, Brian Morrissey asks the question, “What is a Digital Agency” and addresses the competition that has intensified between “traditional” and “digital” shops on the agency front. Great post.