Scrambling to Replace the “Cookie” as Do Not Track Falls Apart
Mark Glaser writes a good update on the status of the race for the new cookie (Google, Microsoft, Amazon and lots of... Read More
Programmatic RTB Now Half of the Online Advertising Marketplace
A new report by Interpublic Group’s Magna claims programmatic buying now represents more than 50% of the online advertising marketplace…. and growing.... Read More
Forbes Sees Success with Native Advertising – A Model for Other Publishers
Forbes represents a model to watch for publishers struggling to convert to digital. It really also represents a pivotal shift in publishing... Read More
Business Cycle Circle of Life: The Disruptors are now the Disrupted
Good article by Ashkan Karbasfrooshan on how the innovators dilemma has caught up with the original Internet disruptors. If you know me,... Read More
Pharma increases digital spend to HCPs from 17%-33% of budget…expected to hit 40% in 2014
Compas released a whitepaper covered in MM&M on its clients’ digital ad spend and the shifting of dollars from print to digital.... Read More
Browsers & Industry standards bearer IAB at war over the future of cookies
The debate over the future of 3rd party cookies is heating up as Randy Rothenberg of IAB fires harsh words at Mozilla... Read More
Our reading habits (and attention spans) are changing as we get deluged with online content
Marisa Peacock writes an interesting piece, with a helpful supporting infographic on how our reading habits are rapidly changing along with our... Read More
Google Glass and the impact on healthcare: Article from PM360
PM360 is on the cutting edge of what brand managers should be thinking about. The article speculates on the impact of Google... Read More
The BioDigital Human
As yet another example of how technology has come so far so fast, take a look at the BioDigital Human project which... Read More
Five Tips to Help Healthcare Marketers Reach Target Audiences by Jo Elynn Cook
EHS Director of Marketing, Jo Elynn Cook, is published! Here she shares Five Tips to Help Healthcare Marketers Reach Target Audiences. Read... Read More