Traditional Publishers: Defend Your Brands (and prices)
I’ve been a big advocate for the measurement of quality not just quantity. As quantifiable as online advertising is, I think the... Read More
2009 Off to an Ok Start… Given the Circumstances
Since many were predicting our economic woes would lead to the next great depression, it’s nice to see that online is not... Read More
More 2009 Predictions (Seems to be getting gloomier)
Healthcare seems to be one of the better areas, but some of the pundits are predicting out-right destruction of the advertising industry,... Read More
For Those Who Still Need Convincing
Internet use is well beyond that of television, particularly among the highly educated, highly affluent. However, the “digital divide” is starting to... Read More
Reviewing Last Years Predictions (2008)
I published an article in Product Management Today this time last year, making predictions about what 2008 has in store for eMarketing.... Read More
The Conflicts Continue
I often write about the conflict of interest that is evolving into the media landscape between both hybrid ad networks, as well... Read More
Barclay’s Projects for Advertising Decline at 10%
In another projection, this one by Barclays, the advertising market projected decline appears to be falling at a faster pace than anticipated.... Read More
Integrating the Behavioral Profile Into Media
I’m a big believer that we’ll all eventually be wearing our hearts on our sleeve (or at least in a targetable advertising... Read More
Pharma’s Self-Imposed DTC Guidelines Get Stronger
In likely response to backlash over campaigns such as Pfizer’s Lipitor ads featuring Robert Jarvik, industry has released expanded self-imposed PhRMA DTC... Read More
Yet Another Forecast For 2009
Here’s another data source. General prognosis: Online continues to rise, albeit at a slower pace, at the expense of traditional media. This... Read More