Internet use is well beyond that of television, particularly among the highly educated, highly affluent. However, the “digital divide” is starting to shrink with the less affluent, less educated and even older populations greatly increasing their use of the web too. These latest Gallup Poll Results should once and for all put the question of “our my customers using the web” to rest. They are. In droves. Online should be your single biggest marketing focus, just as it’s their single biggest media choice of consumption.