There is no relationship between clicks and brand metrics
The proof is in the puddin’: Nielsen – Beyond clicks and impressions “Click-through rate is not the right metric to measure brand... Read More
Choosing a Viewability Tool for 2017
RFP season is here, putting the display advertising world in the mindset for 2017. With the new year coming up, advertisers, agencies... Read More
MRC October Status Update with latest accreditations
Check out the official MRC October status update with all the latest accreditation updates.
DFP and DFA have had their MRC accreditation removed
This article from Business Insider explains why DFP and DFA have had their MRC accreditation removed…please read and pass along to your... Read More
MRC Accredited Vendor List Updated October 4.
The MRC accredited Vendors list has also been updated and posted as of October 4, 2016!! Digital Metrics, Companies Accredited by MRC... Read More
GIVT status report from the MRC
This is the GIVT status report released less than a week ago by the MRC. Check out the services that are compliant... Read More
Oliver Jones, Founder TEACHMEANATOMY, wins Medical Entrepreneur of the Year
Oliver Jones, founder of TeachMeAnatomy, won the ACW Medic Footprints Entrepreneur of the Year award on Saturday October 1, 2016. Medic Footprints... Read More
Google Penguin 4.0 is here! Updated in Real Time
Google has announced the latest release of Penguin. Penguin is a Google search engine algorithm with the main purpose of preventing sites... Read More
Pharma Marketing Faces a New Challenge: the Value Crisis
David Melvin explains The Value Crisis in Pharma on PM360. Pharmaceutical marketers are tasked with proving the value of a product based... Read More
SEP-2016 Pharma Marketers: are you really reaching physicians?
Your Monthly Prescription for Ad Industry Updates | September 2016 Topics of the Month Oliver Jones, founder TeachMeAnatomy, nominated for Medical Entrepreneur... Read More